DILEMA & DECISION 15

PRIZE PITCH

RAINBOW SYSTEMS: HEATING- SENSITIVE PACKING MATERIALS

This priject is about packing materials that are sensitive to heat bringing benefits to both the manufacturers and the consumers, since having this type of packaging, all products amon, wich we will hishlight edible products, will be maintained fresher a thus offering a higher quality. Consumers will be more confident in purchasing these products for example, seafood wich will carry a lower degree of risk in spoling. At first we will be fousing on the food industry since many of these product are hish temperatures and prolonged exposure to the sun. the highest percentage of risk during transport tp the point of sale.

If i were to the prize money i would utilize it to first ensure that the product is flawless. Once this is completed i would launch the product on the market ensuring that it be an unegualled marketing campaing guaranteeing that everyone will want to count on the product making it a necessary part of the manufacturing process.

PAST MODALS

1. They shuold have researched the technology more thoroughly
2. They may have wasted money developing their own systems.
3. They should have know the system was going to be too expensive.
4. They should have stopped the project before it was too late.
5. They could have designed lighter hansets.
6. They should have charged less for calls
7. They could have conducted a more successful marketing campaign.
8. They shouldn´t have spent so much time and energy.
9. They may have miscalculated the size of the potentional market.

VOCABULARY 2 ( PRODUCT DEVELOPMENT)

PART 1

1. Imagining
2. Development
3. Business analysis
4. Manufacturing
5. Launch

PART 2

A) delivery to distributors 5 F) predict sales volume 3

B) troubleshooting 4 G) organise production 4

C) brainstorming 1 H) qualyti control (QC) 4

D) build a prototype 2 I) evaluate costs 3

E) promote the product 5

PART 3

1.- i 2.-b 3.-h 4.-g 5.-f 6.-j 7.-c 8.-a 9.-d 10.-e

VOCABULARY 1 ( SYNONYMS)

1. Failure, Duds, Disaster, Fiasco, Flops
2. Archievement, Acomplishment, Success,
3. Devise, Dream up, Think up, Come up whith
4. Boundary, Frontier, Brink, Thershold, Edge
5. Advance, Adapt, Alter, Revamp, Change, Modify

READING

1. He is the only member of this family to work for the company F HE WORKS WITH HIS TWO BROTHERS
2. The compaby has always been owned by the Alessi family T
3. Has wants his firm to designed only household objects F HE ALSO WANTS CELL PHONE, WATCHES AND CARS.
4. He designed the famous Bird Kettle. F MICHEL GRAVES DESIGNED IT
5. All his designers are company employes F THEY ARE FREE AGENT
6. He doesn´t mind talking about products that have failed T
7. He supervises the planning of new projects T
8. More than half of this new products fail T

PRODUCT DEVELOPMENT

PREVIEW 1

CAMERA:
Camera have had a huge development in quality and desing since each new design is smaller to be able to carry around easier and the image quality is very hish. Currently we can chose in what tone we would like our pictures, as well as size print quality. Now with digital cameras rolls of film are a thing of the past, most camera now have expandable internal memories. In addition it is no longer necessary to print pictures, we are now able to download them directly to a PC or a CD and we can even new them on T.V.

TELEPHONES:
This aparatus has grown with the passing of time, to startin years past few people counted on this service and now it´s rare to find someone without. It has become so easy that al most everyone worldwide can have a cellular phone to not only talk but to also send message, both text and image, now we can even video phone from land and cell lines and not to mention that it was our fiest dear conection for the internet.

TELEVISION:
The development that television has incurred has been purely estetic in order to save space and obviously so they look bettler since we currently can find them in plasma, L.C.D , and all sizes we can images, also the sound quality, the high fidelity quality with wich they count, simulate that we are in the teatre.

STEROS:
I belive that this product has evolved the most over the years from the age when a huge plastic disc, difficult to care for moved on to 8 track tapes streamling to cassettes, both of wich continued tobe plastic and difficult to care for. These were exchanged for walkmans after a few years became obsolete giving way to Discman that used CD´s that had a greater capacity and sharper sound, currently these are new also almost obsolete bing repaced by IPOD´S with an enormous memory that allows you to travel with all your music anywhere yo go, and now they even hare the capacity to play videos.
althouth we can´t forget that stereos still exist, even though we normally find them in homes, IPOD´S however do offer the abilityto plug in speakers and achive te some effect.

THE BEST THINGS SINCE THE BACORDE

1. According to the text which of the following is going to happen?

Supermarket staff will be alerted when goods are stolen because smart shelves and products whith smart tangs will be able to comunicate with each other and store staff, as in the case of a Walmart store in Brockton, Massachuset that carry Gillette razors.

2. Tarditional Radio Frequency Identification was

More expensive that the new smart tags because in the past four years the cost of the cheapest tags hasplunged from $2 to 20 cents. In the next two to three years prices are likely to fall to five cents or less.

3.Gillette´s experiment will

Tag shelves as well as goods. Gillette is piloting two uses for its tags. The fist combines smart tags whith "smart shelves", which are fitted with tag readers.

4.Using smart tags to monitor products will

Reduce the number of mistakes usualliy made. Smart tags can be scaned automatically as pallets of products pass along conveyor belts and through loading bays. As a result, shipment errors and theft will be reduced.

5.By using the "kill command" consumers will

Lose after-sales services. Customer would forego after-sales benefits, such as better warranty and returned goods services.

Today we work in the lab and this time if we the year treatment on the e-mail, which is a very effective way to communicate with another person that this long distances, is fast and very cheap.

STEP BY STEP

TODAY AT ENGLISH LAB WE DID A FUNNY EXERCISE...IT IS CALLED "STEP BY STEP", WE HAD TO PUT OUR RIGHT FOOT NEXT TO THE RIGHT FOOT OF A PARTNER AND THEN WE HAD TO IMAGINE THA SOMEONE WAS THE DIRECTOR OF A COMPANY AND WE HAVE TO TELL OUR PARTNER THE IMPORTANT FACTORS THAT AFFECTS ON THE PRODUCTIVITY INCREASE, THEN ANOTHER STEP BY STEP AND YOU HAD TO JOIN TO ANOTHER PARTNER...TILL THE EXERCISE FINISH! AND THEN WE LISTENED A BOOK EXERCISE ABOUT REPORTED SPEACH.

EMAILS

Subject: RE : Monday task list

Bill

Sure thing. Here this information you requested:

• The next sales reps will be friday april 11th at 3:00 pm in conference room six.
• Let my know if there is someting you would like to add the agenda.
• About Miriam i am very happy whith her. She is eficient, dedicated and has managed to organize the whale tim.
• There are several team members that quality for an increase or bonus. Let me review the last monthly evaluations and send you specifics later this afternoon

Hope you had a great weekend

John

DILEMA & DECISION 12

IF I WAS PART OF THE COMUNITY THAT MILTON S HERSHEY ESTABLISHED, I WOULD BE IN FAVOR OF SELLING TO HIS COMPETITORS NOW THAT HE IS STILL ABLE TO SET THE PRICE, BECAUSE EVENTUALLY HE WILL HAVE TO SELL BECAUSE OF ECONOMICS AND AT THAT POINT ,THE OPINION OF THE COMUNITY WON´T BE TAKEN INTO ACCOUNT.
ALSO SHOULD THAT MOMENT THE PURCHASE WILL BE SOT BY THE BUYER AND WHETHER OR NOT THE COMMUNITY CONTINUES WILL BE AT THE MERCY OF THE BUYER. SELLING NOW WOULD ALLOW THE SUNSIDIANES GIVEN TO THE COMMUNITY TO BE PART OF THE NEGOTIATIONS

THE MOST IMPORTANT OF THE UNIT 12

WHAT I FELT WAS THE MOST IMPORTANT PART OF THE UNIT WAS THE USE OF MODAL VERBS, BECAUSE THEY HAVE MANY MORE USES THAN I HAD IMAGINED AND AS THEIR NAME IMPLIES WE CAN USE THEM TO DEMOSTARTE.

1. OBLIGATION, NECESSITY OF PROHIBITION
2. LACK OF OBLIGATION OR NECESSITY
3. ADVICE OR RECOMENDATION

DILEMA & DECISION 10

SOLUTION FOR THE DILEMA

TASK 1

• I AM IN FAVOR OF PAPARAZZIS BEING ABLE TO POTOGRAPH CELEBRITIES WITHOUT AUTHORIZATION, AS LONG AS THEY ARE RESPECTFUL OF INTIMATE MOMENTS OR AS IN THE CASE OF THE GOLDEN COUPLE WHERE THEY HAD A PRIOR WRITTEN AGREEMENT WITH A MEMBER OF THE PRESS.
• GIVEN THE FAXT THAT CELEBRITIES ARE ALWAYS IN THE PUBLIC LIGTH, I BELIVE IT ABSURB THAT A CELEBRITY TRADEMARK HIS FACE. ALTHOUGH I UNDERSTAND THAT THIS WOUL ALLOW FOR ADITIONAL INCOME EVERYTIME SOMEONE USED THEIR IMAGE.
• I BELIVE THAT THE ARTISTS CERTAIN HAVE EVERY RIGHT TO REQUEST PRIVACY IN EVENTS OF A FAMILY NATURE, DUE TO THE ADDED RISK THAT A NON CELEBRITY FAMILY MEMBER, SINCH AS A CHIL OR PARENT ARE LEFT EXPOSED TO SUCH THINGS AS KIDNAPPINGS AND ASSALTS BECAUSE OF THEIR RELATION TO THE CELEBRITY.
• I BELIVE A CERTAIN AMOUT OF DISTRESS MAYBE CAUSED BY THE PUBLICATION OF CERTAIN UNAUTHARIZED PHOTE DUE TO THE POSSIBLE SECURITY RISK.
• THE MAGAZINE HELLO DID NOT HAVE THE RIGHT TO PUBLISH, THE PHOTOS SINCE THEY HAD ALREADY BEEN SOULD UNDER EXCLUSIVE RIGTH, AT THAT MOMENT THE ARE VIOLATING NOT ONLY INFRINGEMENT LAWS BUT I BELIVE THEY ARE BEHAVING UNETHICALLY.

TASK 2

IF I WERE THE JUDGE IN THIS LAWSUIT DETERMINING IF THE COUPLE LAD TENLY SUFFERED BY THE HAD SOLD RIGHT FOR THE PHOTOS, THERE BEFORE HAVING THE INFORMATION PUBLISHED BY ANYONE WOULD HAVE BEEN DISTRESSED. I WOULD AWARD NOTHING ON THE OTHER HAD THE MAGAZINE OK HAS EVERY RIGTH TO SAVE THEIR RIVAL FOR THE UNAUTHARIZE PUBLICATION OF THE WEDDING, SINCE IT IS NOT ONLY A CRIME BUT ALSO A LACK OK PROPER BUSINESS ETHICS.

IN M OPINION I WOULD AWARD OK NOT ONLYTHE SUN OF THE LAWSUIT BUT 3 TIMES THE AMOUNT THAT THE EXCLUSIVITY CONTRACT COST THEM, BECAUSE EVEN WITH THAT MONETARY AWARD IT WOULD NOT RECOMPENSE THE DAMAGE DONE TO THE REPULATION OF MAGAZINE, SINCE IT APPEARED THAT THEY LIED IN THEIR MARKETING CLAMING EXCLISIVE PHOTOS.

• THE MAGAZINE HELLO SHOULD BE RESPONSIBE FOR ALL THE LEGAL COST GIVEN THE FACT THAT THEIR BEHAVIOR WAS THE CAUSE OF ALL THE LAWSUITS.