9 may 2008

DILEMA & DECISION 15

PRIZE PITCH

RAINBOW SYSTEMS: HEATING- SENSITIVE PACKING MATERIALS
This priject is about packing materials that are sensitive to heat bringing benefits to both the manufacturers and the consumers, since having this type of packaging, all products amon, wich we will hishlight edible products, will be maintained fresher a thus offering a higher quality. Consumers will be more confident in purchasing these products for example, seafood wich will carry a lower degree of risk in spoling. At first we will be fousing on the food industry since many of these product are hish temperatures and prolonged exposure to the sun. the highest percentage of risk during transport tp the point of sale.
If i were to the prize money i would utilize it to first ensure that the product is flawless. Once this is completed i would launch the product on the market ensuring that it be an unegualled marketing campaing guaranteeing that everyone will want to count on the product making it a necessary part of the manufacturing process.