DILEMA & DECISION 15

PRIZE PITCH

RAINBOW SYSTEMS: HEATING- SENSITIVE PACKING MATERIALS

This priject is about packing materials that are sensitive to heat bringing benefits to both the manufacturers and the consumers, since having this type of packaging, all products amon, wich we will hishlight edible products, will be maintained fresher a thus offering a higher quality. Consumers will be more confident in purchasing these products for example, seafood wich will carry a lower degree of risk in spoling. At first we will be fousing on the food industry since many of these product are hish temperatures and prolonged exposure to the sun. the highest percentage of risk during transport tp the point of sale.

If i were to the prize money i would utilize it to first ensure that the product is flawless. Once this is completed i would launch the product on the market ensuring that it be an unegualled marketing campaing guaranteeing that everyone will want to count on the product making it a necessary part of the manufacturing process.

PAST MODALS

1. They shuold have researched the technology more thoroughly
2. They may have wasted money developing their own systems.
3. They should have know the system was going to be too expensive.
4. They should have stopped the project before it was too late.
5. They could have designed lighter hansets.
6. They should have charged less for calls
7. They could have conducted a more successful marketing campaign.
8. They shouldn´t have spent so much time and energy.
9. They may have miscalculated the size of the potentional market.

VOCABULARY 2 ( PRODUCT DEVELOPMENT)

PART 1

1. Imagining
2. Development
3. Business analysis
4. Manufacturing
5. Launch

PART 2

A) delivery to distributors 5 F) predict sales volume 3

B) troubleshooting 4 G) organise production 4

C) brainstorming 1 H) qualyti control (QC) 4

D) build a prototype 2 I) evaluate costs 3

E) promote the product 5

PART 3

1.- i 2.-b 3.-h 4.-g 5.-f 6.-j 7.-c 8.-a 9.-d 10.-e

VOCABULARY 1 ( SYNONYMS)

1. Failure, Duds, Disaster, Fiasco, Flops
2. Archievement, Acomplishment, Success,
3. Devise, Dream up, Think up, Come up whith
4. Boundary, Frontier, Brink, Thershold, Edge
5. Advance, Adapt, Alter, Revamp, Change, Modify

READING

1. He is the only member of this family to work for the company F HE WORKS WITH HIS TWO BROTHERS
2. The compaby has always been owned by the Alessi family T
3. Has wants his firm to designed only household objects F HE ALSO WANTS CELL PHONE, WATCHES AND CARS.
4. He designed the famous Bird Kettle. F MICHEL GRAVES DESIGNED IT
5. All his designers are company employes F THEY ARE FREE AGENT
6. He doesn´t mind talking about products that have failed T
7. He supervises the planning of new projects T
8. More than half of this new products fail T

PRODUCT DEVELOPMENT

PREVIEW 1

CAMERA:
Camera have had a huge development in quality and desing since each new design is smaller to be able to carry around easier and the image quality is very hish. Currently we can chose in what tone we would like our pictures, as well as size print quality. Now with digital cameras rolls of film are a thing of the past, most camera now have expandable internal memories. In addition it is no longer necessary to print pictures, we are now able to download them directly to a PC or a CD and we can even new them on T.V.

TELEPHONES:
This aparatus has grown with the passing of time, to startin years past few people counted on this service and now it´s rare to find someone without. It has become so easy that al most everyone worldwide can have a cellular phone to not only talk but to also send message, both text and image, now we can even video phone from land and cell lines and not to mention that it was our fiest dear conection for the internet.

TELEVISION:
The development that television has incurred has been purely estetic in order to save space and obviously so they look bettler since we currently can find them in plasma, L.C.D , and all sizes we can images, also the sound quality, the high fidelity quality with wich they count, simulate that we are in the teatre.

STEROS:
I belive that this product has evolved the most over the years from the age when a huge plastic disc, difficult to care for moved on to 8 track tapes streamling to cassettes, both of wich continued tobe plastic and difficult to care for. These were exchanged for walkmans after a few years became obsolete giving way to Discman that used CD´s that had a greater capacity and sharper sound, currently these are new also almost obsolete bing repaced by IPOD´S with an enormous memory that allows you to travel with all your music anywhere yo go, and now they even hare the capacity to play videos.
althouth we can´t forget that stereos still exist, even though we normally find them in homes, IPOD´S however do offer the abilityto plug in speakers and achive te some effect.